About me
Freelance web analyst and analytics engineer. I work with Carl Data Company and directly with clients.
My path
I've been working in digital marketing and analytics since 2012. I started in PPC (Google Ads, Sklik), which is where I first met Google Analytics. Then came 4 years of e-mail marketing for Jobs.cz and Prace.cz, the largest Czech job boards – automation, A/B tests and data work that I enjoyed more and more.
For the last 5+ years I've been fully focused on web analytics: GA4, Google Tag Manager and server-side tracking, including marketing conversions. 100+ projects – from small startups and e-commerce to major Czech and international media houses.
In 2025 I was Head of Consulting at Carl Data Company, leading a team of six while staying hands-on with senior implementations and data pipelines. Since 2026 I work as a freelancer and run engagements end to end – from the first call to the invoice.
My work has grown from implementation into the whole data chain. I pull data from ad platforms via APIs into BigQuery, build data models on top and replace heavy dashboards with custom reporting apps. Claude Code is my daily driver – I own the design, data and testing, AI writes the code. That lets one person ship what used to need a small dev team.
What I do
Analytics & Tracking
Data engineering
Reporting
Marketing
AI-assisted development
I build apps with Claude Code: the brief, data model, security and testing are my work, AI writes the code.
Get in touch
Need tracking you can trust, data from five tools in one place, or reports people actually open?
Clients
Media
E-commerce
Tech & SaaS
Other
